Yes this is a real product and, yes, that is the real name. WHY??! Forget about the fact that seat belts are stretchy and don't really tend to hurt. Someone in the marketing department over there has a naughty sense of humor, as do the people who allowed it to pass... as do the people who shot the commercial with all those er, tiddy close ups!

OK, ok , we had to include one more cuz it's just too good not to: the dance, the gratuitous pelvic thrust close ups, the eerie little girl chanting voice... We're just waiting for some feminist punk band to sample it.

Remember this short lived game show that basically annihilated the lives of its contestants and their families? Watch the whole clip, then let's see if we've got this straight... The solution for insulting his wife's looks, and upping her insecurity by admitting he lusts after her sisters and his friend's wives (although admittedly the timeline is unclear there), is to alter his wife's breasts (not say, groveling, or intensive couple's counseling..) But, hey, seems like everyone's happy so, la heim!?

I'd have thrown up, if I was in that car.

I'd probably throw-up.

That you throw up in the air to take pictures.

Somehow manage to survive.

This looks like they've taken parts from different sports and thrown them together.

You don't often see parents throw out a perfectly good child.

Another great Japanese invention.

This show has so many classic screw-ups.

When it's negative thirty degrees Celsius.