Well, it's happened again. You've blasted through another year and suddenly it's Thanksgiving again. We do a big Thanksgiving down here. It's a good holiday for a diverse crowd, since it's secular and you don't really need to explain much, even to people who have never heard of it. Have a big feast, open a few bottles of wine. Everybody "gets it". And holidays that center around cooking are big in Hell, since heat is easy to come by in a lake of fire that burns hotter than the hottest earthly flame.

I'm hosting this year like I always do. It used to be a real treat for everyone to come to my place, since I lived in the most exclusive neighborhood in all of Hell. Guests would make jokes like "What's the cover charge going to be?" But while my neighborhood was nice when I moved in, it's pretty shitty now. One of the hazards of eternity, I guess, unless you want to move every hundred years. Now the place is really run down and all the businesses have left. I knew we'd hit the skids when I drove by a Souplantation with my neighbor Ron and he said, without irony, "It would be really cool if we could get one of those". It's come to that. Now people make jokes like "Yeah, we'll be there, just let me get my flak jacket out of the attic".

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Well, well, well. Aren’t we just the cat’s meow. And I say good for you, Tiger! Listen, we all get it; we’ve all been there. I mean, who among us isn’t a billion dollar entity who regularly dips the ol’

9-iron into a waitress’ wedge? It’s the circle of life! (And just a regular Tuesday, if you live in Florida or Nevada!)

But why is the media so willing to fault Tiger for these transactionsgressions? If there’s anyone to blame for Tiger’s “Mistress of the Month Club”, it’s his parents. Give your baby a porn star’s name, and what can you expect? It’s like naming a kid Jeeves. Or Ruth. One’s bound to fetch your smoking jacket; the other’s destined to become a hulking Eastern European who sloughs off the dead skin on your heels.

But Tiger’s parents’ poor name choices aside, what’s the big deal? Should the big-bucks sponsors like Nike and Cadillac really care what Tiger does off the tee? Because by my count, he’s just sticking with brand awareness:

Nike: “Just Do It”

Check.

Cadillac: “Re-imagined. Re-inspired. Re-invigorated. All designed to reignite the soul.”

Check.

AT&T: “Talk is good.”

If you’re a brand, check.

So by that logic, Tiger’s Sexy Times may just help our economy keep on going. His marriage may not, but that’s his parents’ fault.