Thinks he's a hamster.

Up rice.

Is determined to open a can.

Super cool.

This little guy has chutzpah and attitude for miles.

Yesterday PETA unveiled the latest ad for its "I'd Rather Go Naked Than Wear Fur" campaign, featuring Bethenny Frankel, member of People with Extraordinarily Little Talent Society (PELTS).

My Cheetah-lined hat is off to you, PETA, because your ads continue to intrigue me. I find myself thinking, as I cut into my still-mooing T-Bone, "Who is PETA's demographic?" Considering your recent choice of spokespeople, I can only assume that your research, presumably conducted by underpaid monkeys at typewriters, shows that your core audience is people invested in reality television. How else can you justify burning our retinas with the likes of Steve-O, Khloe Kardashian, and Karina Smirnoff? (You know it's bad when your last name is a brand and they still don't want you.)

It makes sense though. PETA's invasive studies done on bunnies, show that reality TV viewers are far less intelligent people who can be more easily swayed into giving up those necessary extravagances like fitted Dalmatian tees adorned with hamster noses, and squirrel-tail tampons.

And as for the rest of us, the nod-and-wink, upper-crust "Adult Swim" viewer? Manatee flippers make for a lovely corset.