When I was asked to write for Liquid Generation, my first though was, "Yes!" My second thought was, "What the F am I going to write about that people are going to care about?" I have no idea what is going on in the world, and I'm sure that you, the LG reader, don't want to hear about my mom making hats, my roommate Kate eating all my potato chips, or my inability to feel... anything... in my heart... I am dead inside... 

So what did I do? 

I did some research. I turned to THE source for mainstream pop culture here in the United States of America, M Magazine. Guess what. I was not disappointed.

Okay, you got me. It's not an article. It's an ad for Tampax tampons, the most ridiculous ad for tampons I have ever seen, and completely indicative of the kind of slovenly work that is being done in every corner of print media - people all around are doing crappy jobs. 

I couldn't find out exactly how much Serena is getting paid to endorse Tampax, but taking into account how much she has been paid for other endorsement deals, it is probably somewhere in the area of $3 million. The photographer who shot this ad probably made at least a couple of grand for a couple hours work. The art director's copy editors, and everyone involved made a good amount of money from putting this ad together, yet they picked the photo that looks like Serena is squeezing out a fart, not celebrating victory. 

Maybe it was all Serena's fault. Maybe she never gave them the right look. 

All I am saying is that if you paid me $3 million, I would start using tampons, I would make the right face in the photo shoot, and I could probably even take the picture myself... I have a camera with a timer on it.

Chuck McCarthy is the mastermind behind IdeasByChuck.com, where he gives away great ideas in the hopes that you turn them into reality and remember to send him a small percentage of your profits. He Twitters here and Tumbls here. Chuck will be guest blogging for LiquidGeneration the next couple weeks!